Showing posts with label making money. Show all posts
Showing posts with label making money. Show all posts

Tuesday, 9 October 2012

Sage Advice On Effective Internet Marketing Techniques


Internet Marketing by Ayadipro-Marketing


Many people are now actually earning money through the internet. With the world facing worldwide crisis and several countries experiencing economic dilemmas, many people are now developing and making new ways to make money in the home through home-based organizations and other ventures to boost their monthly income. Through the wide usage of computers and internet in the world, people kristen howe chemistry is now able to find various ways to make money online while at home. Probably one of the most effective and easiest approaches to make money online and is through online marketing affiliate programs. These programs are extremely profitable for website owners as well as web business businesses.



The first step to start earning through online marketing affiliate programs is creating your own web site. Building a unique and effective internet site can be extremely technical and needs proper investment to ensure that the website to essentially gain visitors and generate profit. However, with the recent developments in internet services and technology, creating a website online is currently much simpler due to many websites and applications that help people create sites in only a few steps.



People can also hire or ask help from the professionals who understand how to create websites. Before generally making a web site, look for a good niche or the most popular subjects on the list of internet users. When the website is established, gain visitors or online traffic to your internet website by promoting your website and regularly updating it with information: articles, blogs along with other promotional what to make your site kristen howe chemistry full of content. After effectively promoting your site and gaining quite a lot of online traffic, submit your website to the major search engines. Look for the reputable and common advertisement programs like Google AdWords as well as other internet merchants that are looking for internet marketers to advertise their products and services online.



As greater numbers of individuals are receiving tuned into the idea of generating massive income online, online marketing trends are constantly and quickly evolving. To be able to identify the trends and tap into them with an up-to-date marketing plan really can set you ahead in your business.



Today's rough economy is the topic of many business conversations. This applies to website marketing aswell. We shall continue to see recession-proof internet businesses being marketed along with various money-saving plans, tools, clubs and forums. In the event that you are not already bringing up hawaii of the economy in your marketing, it is the right time to start.



For some time, one of the biggest Website marketing trends included a lot of hype. And so the web was comprised of one big glowingly flashy advertisement after another, each competing for your attention. It finally appears to be hitting home that flash and hype is not kristen howe chemistry the way to go. Although it may initially capture some interest from your own audience, you will have to support it with great high-value content to keep them interested. Your customers are looking for answers to their dilemmas - make certain you offer these in your marketing message.



Once you understand and understanding these general Website marketing trends and then adapting your company to maintain with them can definitely put you at an edge.

Wednesday, 1 February 2012

Investing In Real Estate By Robert Shumake Standards


real estate HDR peregian springs by Hing Ang Photography


Who mentioned real estate investing is often fairly plus clean up? Let me tell you below of which wholesaling households and even investing inside real estate is a soiled work. Due to know what predicament you will find yourself struggling with future! http://static.ak.facebook.com People address many different folks, occasions, plus disorders for households every day.



Real Estate Investing has it is troubles, and within this bargain I obtained my personal rational have of challenges. Most of us hardly ever by chance, ever conduct any kind of operate in any respect about just about any at wholesale prices dwelling work, yet I did virtually no additional preference with this you. The first program had been only so i can blast your property to get roaches. Soon after we all robert shumake would, all of us recognized most people truly had to take out the many useless out your front door for you to get rid of successfully. In whole many of us bombed 6 moments during six to eight weeks. Preston Ely often have carried out the actual extermination themself, however I actually elect to pay off this little brother to accomplish it all.



I'd personally own purchased the property at once got That i charged the idea right from the beginning. In its place I actually too expensive that on $24, 900. 00. Preston Ely along with As compared with Merrill both would likely concur which rates the wholesale house hold bargains properly is in maximum value. If you selling price him or her as well decreased, you'll be chopping oneself short. Questioning a lot could make him or her really hard to market. Getting to be a semi-pro Real Estate Trader is without a doubt discovering this completely happy medium at this point. Provided a ARV, the particular service charges, and also the desirability of the city, you actually find ones own selling price. In the matter of a roach house, you overvalued the application therefore it took 3weeks lengthier when compared with expected to sell it. Many of us last but not least located an important consumer designed for $18, 000. 00 in addition to started using it available. However that�s possibly not the final of your adventure. Almost like a hundreds of thousands of roaches weren�t more than enough of your struggle.



People are rather compelling in case you just make the time to hear everything that they will declare together with observe many people action. Not surprisingly, consumers real truth shows will be consequently well-known. You can now view consumers through the relaxation of this great room lounge chair.


The items these achieve as well as express happen to be hence extremely fun given that individuals once in a while responds dependant on experience. Often, which feelings is usually anxiety. Toss from a small laziness together with a willingness to believe no matter what people see which justifies the dread along with presently there you've them--the a couple the majority wealth-preventing common myths with regards to the property market investment that have been at any time created. And those several are the mothers and fathers on the last.



1. Housing is actually a chance it. 3. Real estate investment is high risk. 3. You don't have option I will probably put money into real-estate.



Robert Kiyosaki, writer on the Prosperous Daddy arrange collection, claimed there presently exists people in existence who actually believe that housing investing--or virtually any trading at all, really--is about good luck. Some of these speculators dispose of your money at any situation that appearance good in their mind. They also never have undertaken the time to educate themselves upon what is a superior investment decision. Just what "looks good" with them is dependant on some sort of solely emotionally charged reaction--or worse--a reckon.



Owning a home can not be correctly compared with, state, Dark Jack or simply Roulette for the reason that the ones mmorpgs happen to be speculating matches. Investment will not be the estimating game. Real estate investment calls for looking at financial records plus identifying their own in which make sure you pay out your hard earned money. It's not actually in relation to guessing--it's pertaining to reading.



Plus Misconception Not any. 3, very well... employing largest fairy tale however. Everybody whatsoever may pay for real estate property, once they will carry individuals first vital actions: You need to have funds by just boosting your prosperity, that is definitely frequently achieved because they build a small business technique, and even keep yourself well-informed in the way of investing.



Everything that is indeed a threat, Kiyosaki proclaimed, is disregarding to teach by yourself. If you overlook a person's finance learning you might be dropping more income as compared to you can imagine--not exclusively your money you actually expend if you jump with out exploring, but will also your money you will never come up with when you pick out never to hop by any means.



Honest investments is a hype term. Obtain lawful as well as earn cash. Yet after you start looking guiding the particular excitement you can get effective reasons why you need to take into account honest real estate checking out 2008 as one of the finest opportunities you could private. Due to the fact honorable real estate investments is still shelling out, and you'll want to produce a superior earnings. Moral committing should be great profit shelling out so that everybody, such as the entrepreneur, is the winner.



Real estate property buying 08? Haven't so much you got to be joking As i hear you actually talk to? Real estate investing in 2008 is actually lifeless. Rates usually are falling apart and also real estate property can't be distributed. You will discover Sarasota McMansions upon in addition to ebay for establishing submissions of $1.



Never allow of which place anyone from, properties checking out 08 is full of life as well as effectively, if you carry out it all perfect. Take note of When i explained that are related it appropriate. Unless you you'll find burnt off.



Is it possible do it right on your? Indeed, when you're really good at them. Yet you will find there's significantly better robert shumake way for you to do it via the publicly exchanged PEOPLE firm run as a result of among Americas looked upon entrepreneurs, trying out socially aware the property market.



Socially mindful real estate investment shelling out? What is that?



Let me reveal to you among the best moral real estate property assets which you could unique throughout those crisis.

It truly is honorable housing trading that provides positive aspects for you to other people together with the opportunist, precisely people which live in the particular investment decision properties as well as online community.



Let me demonstrate even further. One of the best real estate investment possibilities is actually committing to regular houses to get typical Americans with that are now living common and surrounding suburbs in those people locations that choose along to help make right up your land. Households with beliefs involving $100, 000 or maybe much less, that will millions of people reside in at this moment. Households which have been NEVERTHELESS required even down the middle of this credit crunch, simply because - consumers still will need to are now living in these.



Think of an organisation that will selects quite possibly the most ensuring suburbs meant for assets, obtains many more properties on these suburbs coming from governing administration our own councils in nicely below market, invests in those people suburbs because they build societal means enjoy amusement parks plus playgrounds along with upgrades to increase the overall existing benchmarks of them who seem to dwell now there, and also refurbishes the actual residences that they invest in to your large typical.





Monday, 26 December 2011

Making Money Ebay





Anyone who has followed PayPal's not-exactly-customer-friendly behavior over the years is likely in for a shock. After previously telling the owner of Regretsy.com that all the money she collected for her Secret Santa campaign had to be refunded because she used a "Donate" button — oh, and freezing her personal PayPal account just for fun — the online payment service has done a complete 180 and now says it will release Regretsy's funds.



In a posting on the PayPal blog, some guy who probably really hates the internet right now writes:

Last night we became aware of an issue with one of our account holders, Regretsy.com. Though we can't comment specifically on the account due to our privacy policy, we can confirm that the funds have been released and we are working directly with the account holder on this matter. Just like anyone else, we believe strongly in helping those in need, especially around the holiday season. We are making a donation to Regretsy to help their cause, and we're truly sorry this occurred.



For background, we have clear guidelines for any business that uses PayPal to accept donations. For example, we require certain documentation to prevent misuse of the donated funds and, if the recipient claims charitable status, to determine whether they are properly registered. We do this to protect our customers and to protect our business. As a regulated payment service, we're also required by law to follow these guidelines.



We appreciate that this can be an inconvenience, but we have a responsibility to all our customers - both donors and recipients; and buyers and sellers. In this instance, we recognized our error and moved as swiftly as possible to fix it.



We've reached out to Regretsy to confirm that the funds have indeed been released.



Regretsy Issue Resolution [PayPal blog]








JAMES GARNER’S DAUGHTER OPENS TRIBUTE SITE TO HER AWESOME FATHER


The Mighty James Garner’s daughter, Gigi Garner (a successful talent manager in her own right), has opened a tribute website to her father. She seems to be updating it fairly regularly with a number of terrific family photos and excerpts from Garners’ new memoir “The Garner Files,” which I loved and reviewed here.


Please check the site out.


Anyone who’s been reading me for any amount of time (or who has seen my Twitter wallpaper), knows of my all-consuming affection for all things James Garner, most especially “The Rockford Files.” You can imagine how much this tweet meant to me.


Tell me how it gets any better than that. You can’t, because it doesn’t.


The only bad news is that if this photo on Ms. Garner’s site displays the actor’s real signature, that means I got robbed on Ebay.


Cue my well-rehearsed of-course-I-got-swindled-again Rockford face.


FINALLY: AN HONEST ASSESSMENT OF HOLLYWOOD’S BOX OFFICE BLUES


With all of Hollywood and most of their sycophant entertainment media blaming box office and DVD woes on everything but bad product, this is the rare break from that absurd narrative:



Basically, films aren’t the draw they once were. With streaming and cable and TV shows getting better and better, there’s a lot more competition now, and the longer studios ignore it and try to operate like they always have (releasing all their “smart” movies at the end of December, for instance), the more it’s going to continue to decline. Almost without exception, all the decent movies I saw this year were films that the distributors considered too niche for a broad audience and almost no one saw them, because they barely had a chance to. Meanwhile this week’s top three releases have a 2, 3, and 4 next to the titles, and all had concepts created in the 1960s or earlier. If films are going to compete long-term, they’re going to have to start giving the “niche” stuff that gets people excited about movies a chance to compete with the bland blockbusters that make money. There are only so many Dark Knights. The general public has a major ambivalence towards movies right now, and if it doesn’t get better soon it’s going to turn into a grandpa medium the way late-night TV has.


And let’s not forget Hollywood’s non-stop, 15-year assault against the 70% of their audience that isn’t liberal.


Goodwill is crucial to institutional brands and this industry has arrogantly worked overtime to squander almost all of it.


Chickens, meet the roost.


SIX MORE JAMES BOND FILMS FOR DANIEL CRAIG?


“Filming has gone very well so far and I’d love Daniel to surpass Roger’s record and do eight pictures,” Michael G. Wilson told the UK’s Sunday People. “Daniel’s been an absolute pleasure to be around because he takes the role so seriously. There’s really no one more passionate about making these films work than him – he’s a filmmaker’s dream.”


THE HOBBIT: AN UNEXPECTED JOURNEY TRAILER ONLINE TUESDAY AT 7PM PST


Gentlemen, start your nerdgasms.


I kid because I love.


EVA GREEN EYES ‘300: BATTLE OF ARTEMISIA’


Ever since her memorable turn as Vesper in “Casino Royale,” I’ve been a fan. Unfortunately, Hollywood seems to be more interested in girls than women these days, and the ridiculously sexy and womanly Green hasn’t been in much.


Hopefully, everything will work out. Not that I’ll need another reason to see this.


NEW YORK TIMES BLAMES ‘LOST’ FOR EVERYTHING BAD ON TELEVISION


This is just silly:


A similar process is under way in the post- “Lost” television world. The first three seasons of “Lost” may have approached the imaginative charms of the original “Star Wars” trilogy, but the next three were nearly as awful as George Lucas’s catastrophic prequels. You could easily picture the stumped writers of “Lost,” helpless in the face of an ever-growing pile of unsolved mysteries, madly skimming Wikipedia entries on space-time geometries and black holes.


The show’s finale was the crowning disaster, the Scooby-Doo ending to end all Scooby-Doo endings. After hinting for years that their nonsensical mess would add up to something, not only did the producers Carlton Cuse and Damon Lindelof fail to address a tiny fraction of the trillions of mysteries they introduced, but they threw out the Lostpedia with the bath water, scrapping all of those riddles for the equivalent of Lucas’s teddy-bear victory dance: a celestial moment with the survivors, hugging and holding hands in the afterlife.


This is all ancient history — or would be, if not for the fact that the implosion of “Lost” was like a dirty bomb that made the world unsafe for serial dramas to this day.


The writer then goes on to blame “Lost” for what he sees as the sloppy execution of “Homeland” and “American Horror Story.”


First off, I caught “Lost” on DVD and while some individual episodes lacked (especially during the writers’ strike), as a whole I found the series and the finale very, very satisfying. This, I think, is the best way to watch programs that work like the old movie serials from yesteryear. Waiting a week and a full summer between chapters is a completely different experience than sitting down and devouring it like a good novel.


I haven’t seen “American Horror Story” or “Homeland” yet, but I have seen enough of Kelsey Grammer’s Starz series “Boss” and FX’s “Sons of Anarchy” (two series released after “Lost”) to argue that television’s current golden age is alive and well. The writing, acting and overall storytelling occurring on the small screen these days makes life worth living.


BROADCAST NETS DOWN, CABLE UP IN 2011


The major broadcast networks continued to see an erosion of their audiences in 2011, while cable networks saw theirs expand, according to TVbytheNumbers.com. The website said on Thursday that while ABC, CBS, Fox, and NBC saw their total household audience decline 3 percent this year, the audience for ad-support cable as a whole was up 3 percent and the top ten cable networks recorded a 4-percent gain.


A+ ‘EXTREMELY LOUD AND INCREDIBLY CLOSE’ MOVIE REVIEW


The largest issue I had with this film was figuring out how to describe the effect it had on me emotionally. It’s a crushing film that will leave many moviegoers in a heap, but I don’t look at it as an overly sad movie even though the level of sadness on display is undeniable.


‘SURVIVOR: SOUTH PACIFIC’ WINNER REVEALED


This show is still on the air?


MARSHALL FINE’S ‘DRAGON TATTOO’ REVIEW


Is Fincher’s film better than Niels Arden Oplev’s? Not really. It’s different; it’s probably as good as the Swedish version. But better? Nope, sorry – which brings us back to the issue of the movie as a commodity, rather than an artistic vision.


I’m not impugning Fincher’s intentions; I’m just saying that, as good as his film may be, it’s redundant and unnecessary.


Is it entertaining and well-made? Absolutely. For the audience that would never dream of seeing a foreign film, this movie will be the last word in “Dragon Tattoo” movie-making. And they’ll get a quality product.


‘THR’ REVIEWS JOLIE’S DIRECTORIAL DEBUT


Jolie deserves significant credit for creating such a powerfully oppressive atmosphere and staging the ghastly events so credibly, even if it is these very strengths that will make people not want to watch what’s onscreen. All the director’s decisions were taken in the interest of heightened verisimilitude, from working in the Bosnian language (an English-language version is available as well) to using as many authentic locations as possible (some in Bosnia, others in Hungary) and having cinematographer Dean Semler employ a combat-ready style.


SHERLOCK RETURNS TO THE BBC: ‘HE’S DEFINITELY DEVILISH’


Superb series. Season one is, I think, still on Netflix.


There’s so much good television these days, you can hardly keep up.


—–


—–


LAST NIGHT’S SCREENING


“A Christmas Carol” (1984) – Most people choose Alistair Sim’s 1951 version of “A Christmas Carol” as their favorite, and for good reason. But after watching the 1984 television adaptation again last night, I have to say that George C. Scott is my favorite Ebenezer Scrooge. The Academy Award-winner’s interpretation is the most human and down-to-earth, which gives an added impact to those classic lines of dialogue we all know by heart.


Scrooge’s redemption scene is especially poignant in this version, which was directed by Clive Donner, the editor of the 1951 film.


—–


—–


SCOTTDS’ EPIC LINKTACULAR


‘THE DINGO STOLE MY BABY! — PART DEUX’


BRAD BIRD GIVES AN UPDATE ON HIS EARTHQUAKE MOVIE, 1906


RIDLEY SCOTT TALKS ‘PROMETHEUS’


FIRST PHOTO OF SYLVESTER STALLONE IN ‘BULLET TO THE HEAD”


‘HOMELAND’ SEASON 1 FINALE REVIEW


WILLIAM SHATNER IS COMING TO BROADWAY


‘DEXTER’ SEASON 6 FINALE REVIEW


PROFILE: PAM GRIER


‘IT TAKES A THIEF’: THE DVD DEBRIEF REVIEW


MAX VON SYDOW LOOKS BACK AT HIS WORK ON ‘FLASH GORDON’ AND ‘STRANGE BREW‘


RIDLEY SCOTT SAYS THERE WILL BE NO ALIENS IN PROMETHEUS


REAL-LIFE RUDY ACCUSED OF SCREWING INVESTORS OUT OF $11 MILLION


8 GREAT TV CHRISTMAS SPECIALS


NEW FOOTAGE FROM ‘THE AVENGERS’ IN GERMAN TRAILER


WHY ‘PERSON OF INTEREST’ IS A SUPERHERO SHOW DONE RIGHT


REJECTED GREEN GOBLIN MAKE-UP TESTS FOR SAM RAIMI’S ‘SPIDER-MAN‘


100 GREATEST JEWISH FILMS


TOP 100 CULT FILMS


10 GREAT PERFORMANCES IN BAD 2011 MOVIES


MEET THE NEW POP CULTURE, SAM AS THE OLD POP CULTURE


JOHN WILLIAMS: THE LAST MOVIE MAESTRO


6 AWESOME MOVIE AMUSEMENT PARK RIDES AND THEIR REAL LIFE LOCATIONS


TOP 15 JAMES BOND DEATHS


REVISITING THE ‘LETTERMAN’ EPISODE FEATURING ANDY KAUFMAN AND JERRY LAWLER


A LOOK BACK AT JOHN FRANKENHEIMER’S ‘SECONDS‘


—–


—–


CLASSIC PICK FOR TUESDAY, DECEMBER 20


TCM:


12:30 PM  EST: Age of Innocence, The (1934) –  A young attorney risks his career for love of a glamorous divorcee. Dir: Philip Moeller Cast:  Irene Dunne, John Boles, Lionel Atwill. BW-81 mins, TV-PG, CC.


This is a rare opportunity to see the first film adaptation of Edith Wharton’s 1920 Pulitzer Prize-winning novel about an aristocratic New Yorker who meets the only woman he’ll ever love after it’s too late. However, I only recommend this as a rare curiosity.


While many films produced during the same Production Code-era (like 1936’s “Dodsworth”) were able to tell stories that covered similar themes of adultery and divorce in a mature and dramatic way, 1934’s “Age of Innocence” is pretty lacking. For starters, Dunne is miscast and the overall production is stagy and surprisingly slow moving for an 81-minute film.


This is in stark contrast to Martin Scorsese’s beautifully realized 1993 adaptation that captures the longing and loss of its source material as well as any film ever could.


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Please send comments, suggestions and tips to jnolte@breitbart.com or Twitter @NolteNC.


NOTE: There will be no Call Sheet tomorrow. I am taking a vacation day.





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Tuesday, 20 December 2011

Making Money Online Forum


The Pixies at the Wang Center in Boston, 27 November 2009 by Chris Devers






At first glance, Alex Zhardanvosky and Joe Speiser don’t practice the “stick to your core competencies” mantra they preach. After selling a major share of Azoogle (now part of Epic Media Group), the online advertising business they founded in 2000, they started selling… pet food.


“In 2002 we had $2.1 million in sales at Azoogle,” Alex says. “By 2005 we had grown to $64 million. We sold a chunk of the company and started looking for another business we could start from scratch.”


In spite of the Pets.com debacle—in fact, partly due to the highly public failure of Pets.com—the two launched PetFlow.com, a scheduled online pet food business, in March 2010.


“We love pets, and as pet owners we knew there was no way for a customer to buy pet food online easily,” Alex says. “The industry had been largely devoid of investment after Pets.com failed, and we saw that as a definite opportunity.” After less than four months PetFlow.com took its first orders and has since grown at a 10-15% monthly pace, with November sales reaching nearly $1.5 million.


Alex has started several successful businesses—and has made angel investments in a number of companies founded by previous partners and employees—so I asked him to share a few lessons learned from multiple start-ups. Here’s what he said, in his own words:


Never try to act “big.” Red tape starts playing a big factor when a start-up reaches a certain size. Small companies try to act really big, sometimes just because a few employees came from larger companies and they feel the organization needs to become more “corporate.” For example, frequent meetings aren’t a productive way to spend time. In big corporations you have Monday sales meetings, Wednesday management meetings, Thursday operations meetings… but if you create a naturally open forum, you don’t need all that. We set up open office layouts so we don’t need to discuss things as a team; everyone is already in everyone’s business, so to speak, in a really good way. Joe and I share an office and we almost never close our door.


“New” doesn’t have to mean “complicated.” Most products are wants, not needs. You don’t have to buy an iPod, but if you have a dog you have to feed your dog. We wanted to provide a solution to an ongoing need. The pet category is completely recession-proof and it isn’t based on fads or fashion. Plus it’s non-cyclical: Dogs don’t eat more at Christmas than they do in July, so we don’t have to ramp up for the holiday season. As long as we execute well our customers naturally become long-term customers.


What others do is irrelevant. On the Internet it’s all about deals, but when you create a valuable product and service proposition you don’t have to give it away. We don’t offer sales or discounts. While we provide pet food, we really sell a service and the elimination of a chore. In essence, we sell time—our customers’ time. To feed your pet you have to go to the store, walk down the aisle, stand in line, lug the heavy bag home… and do it over and over. That’s a chore. Customers love us because we eliminate that chore, and brands love us because we don’t discount their products and dilute the value of their brand. Most online retailers focus solely on being the low-cost provider, but providing the best overall value—in cost, convenience, and making life better for your customers—matters a lot more.


Stick to your core competency.  We learned this the hard way. When we started our online advertising network we focused on cost-per-action (CPA), performance-based advertising. Then we spent a year trying to start a cost-per-impression (CPM) network and eventually realized our customers didn’t want it. We diverted lots of smart people and spent lots of money on a glittery opportunity that was a complete loss of time and revenue. Now we like to say, “Never bend over a dollar to pick up a quarter.”


Of course you could argue that PetFlow.com wasn’t in our core competency, but while the category itself is different we knew the model inside out. In our online advertising business we worked with Netflix, Blockbuster, Columbia House, and other major subscription-based services. We knew how to land and develop long-term customers.  So we stuck to our core competency, at least until we had to…


Take over when you have to. We started out using a third-party logistics (3PL) provider to handle fulfillment. The problem is that once you reach a certain growth rate it’s tough for a 3PL to grow with you. When our 3PL started to struggle—missing ship dates, shipping orders incorrectly, shipping to wrong addresses, etc.—we knew we were in trouble, because from a business owner’s standpoint there are only two things that matter: How many customers you have and how long you keep them. So we stopped advertising in June, leased our own facilities, and jumped headfirst into warehousing and logistics, even though it’s something we knew nothing about. We thought we could use others to handle critical tasks but we were wrong.


As daunting it seemed, we got really smart people to help us. We found the best in breed software, found a staffing agency to help us hire great people, and already we’re more efficient than our 3PL had been.


Our business is highly dependent on scale and growth, and it’s really important that we deliver consistently... so core competency or not, we had to take over.


Delegate—and then delegate some more. Our employees typically don’t need to ask for permission. We give employees a specific task and trust them to make the right decisions; if they don’t, together we’ll figure out what to do better next time—and then everyone will know what to do. Then, after we delegate we...


Don’t micromanage. I ask people to only copy me on emails when they want me to know about something, not because I have to know. When employees feel they have the authority to take action and generate revenue for the company, they’re a lot more productive.


Find what matters and then excel. We don’t try to make PetFlow.com a pet food “discovery” site. And we don’t try to educate our customers about pets or pet foods because they’re already extremely knowledgeable. Our goal is to make it easy for customers to purchase what they already know they want, so we focus our energy on making our shopping cart and checkout system as simple and easy as possible. “More” isn’t always better. Sometimes "more" is just distracting.


Let your customers drive your business. We currently have about 4,500 SKUs and we’re expanding all the time because we let our existing customers tell us what they want. Customers will buy what they ask for, so find ways to ask. When your customers tell you what they want and you give them what they want they’ll stick with you for a long time.









Read more:

  • 7 Things Highly Productive People Do

  • 5 Jobs You Should Have Before Starting a Business

  • Want to Build an App? This Is the Customer to Target






  • At first glance, Alex Zhardanvosky and Joe Speiser don’t practice the “stick to your core competencies” mantra they preach. After selling a major share of Azoogle (now part of Epic Media Group), the online advertising business they founded in 2000, they started selling… pet food.


    “In 2002 we had $2.1 million in sales at Azoogle,” Alex says. “By 2005 we had grown to $64 million. We sold a chunk of the company and started looking for another business we could start from scratch.”


    In spite of the Pets.com debacle—in fact, partly due to the highly public failure of Pets.com—the two launched PetFlow.com, a scheduled online pet food business, in March 2010.


    “We love pets, and as pet owners we knew there was no way for a customer to buy pet food online easily,” Alex says. “The industry had been largely devoid of investment after Pets.com failed, and we saw that as a definite opportunity.” After less than four months PetFlow.com took its first orders and has since grown at a 10-15% monthly pace, with November sales reaching nearly $1.5 million.


    Alex has started several successful businesses—and has made angel investments in a number of companies founded by previous partners and employees—so I asked him to share a few lessons learned from multiple start-ups. Here’s what he said, in his own words:


    Never try to act “big.” Red tape starts playing a big factor when a start-up reaches a certain size. Small companies try to act really big, sometimes just because a few employees came from larger companies and they feel the organization needs to become more “corporate.” For example, frequent meetings aren’t a productive way to spend time. In big corporations you have Monday sales meetings, Wednesday management meetings, Thursday operations meetings… but if you create a naturally open forum, you don’t need all that. We set up open office layouts so we don’t need to discuss things as a team; everyone is already in everyone’s business, so to speak, in a really good way. Joe and I share an office and we almost never close our door.


    “New” doesn’t have to mean “complicated.” Most products are wants, not needs. You don’t have to buy an iPod, but if you have a dog you have to feed your dog. We wanted to provide a solution to an ongoing need. The pet category is completely recession-proof and it isn’t based on fads or fashion. Plus it’s non-cyclical: Dogs don’t eat more at Christmas than they do in July, so we don’t have to ramp up for the holiday season. As long as we execute well our customers naturally become long-term customers.


    What others do is irrelevant. On the Internet it’s all about deals, but when you create a valuable product and service proposition you don’t have to give it away. We don’t offer sales or discounts. While we provide pet food, we really sell a service and the elimination of a chore. In essence, we sell time—our customers’ time. To feed your pet you have to go to the store, walk down the aisle, stand in line, lug the heavy bag home… and do it over and over. That’s a chore. Customers love us because we eliminate that chore, and brands love us because we don’t discount their products and dilute the value of their brand. Most online retailers focus solely on being the low-cost provider, but providing the best overall value—in cost, convenience, and making life better for your customers—matters a lot more.


    Stick to your core competency.  We learned this the hard way. When we started our online advertising network we focused on cost-per-action (CPA), performance-based advertising. Then we spent a year trying to start a cost-per-impression (CPM) network and eventually realized our customers didn’t want it. We diverted lots of smart people and spent lots of money on a glittery opportunity that was a complete loss of time and revenue. Now we like to say, “Never bend over a dollar to pick up a quarter.”


    Of course you could argue that PetFlow.com wasn’t in our core competency, but while the category itself is different we knew the model inside out. In our online advertising business we worked with Netflix, Blockbuster, Columbia House, and other major subscription-based services. We knew how to land and develop long-term customers.  So we stuck to our core competency, at least until we had to…


    Take over when you have to. We started out using a third-party logistics (3PL) provider to handle fulfillment. The problem is that once you reach a certain growth rate it’s tough for a 3PL to grow with you. When our 3PL started to struggle—missing ship dates, shipping orders incorrectly, shipping to wrong addresses, etc.—we knew we were in trouble, because from a business owner’s standpoint there are only two things that matter: How many customers you have and how long you keep them. So we stopped advertising in June, leased our own facilities, and jumped headfirst into warehousing and logistics, even though it’s something we knew nothing about. We thought we could use others to handle critical tasks but we were wrong.


    As daunting it seemed, we got really smart people to help us. We found the best in breed software, found a staffing agency to help us hire great people, and already we’re more efficient than our 3PL had been.


    Our business is highly dependent on scale and growth, and it’s really important that we deliver consistently... so core competency or not, we had to take over.


    Delegate—and then delegate some more. Our employees typically don’t need to ask for permission. We give employees a specific task and trust them to make the right decisions; if they don’t, together we’ll figure out what to do better next time—and then everyone will know what to do. Then, after we delegate we...


    Don’t micromanage. I ask people to only copy me on emails when they want me to know about something, not because I have to know. When employees feel they have the authority to take action and generate revenue for the company, they’re a lot more productive.


    Find what matters and then excel. We don’t try to make PetFlow.com a pet food “discovery” site. And we don’t try to educate our customers about pets or pet foods because they’re already extremely knowledgeable. Our goal is to make it easy for customers to purchase what they already know they want, so we focus our energy on making our shopping cart and checkout system as simple and easy as possible. “More” isn’t always better. Sometimes "more" is just distracting.


    Let your customers drive your business. We currently have about 4,500 SKUs and we’re expanding all the time because we let our existing customers tell us what they want. Customers will buy what they ask for, so find ways to ask. When your customers tell you what they want and you give them what they want they’ll stick with you for a long time.









    Read more:

  • 7 Things Highly Productive People Do

  • 5 Jobs You Should Have Before Starting a Business

  • Want to Build an App? This Is the Customer to Target



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    Friday, 2 December 2011

    Making Money Easy


    Irina Mikhailova, Business Link by Business Link


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    Sunday, 20 November 2011

    Companies Making Money


    PayPal relaunched a peer-to-peer payment Facebook app today that some news outlets are misinterpreting as a partnership between the two companies. I’ve confirmed with Facebook that it’s not. It’s just a standard application on the platform, and Facebook couldn’t really do anything to stop PayPal. But why hasn’t Facebook built its own way for friends to send money to each other using its virtual currency Credits? Because of significant fraud risks and its focus on making Credits work better for virtual goods purchases where it earns 30%.


    The first incarnation of Send Money was launched in December 2009. It lets you pay friends through a credit card or your PayPal account. What’s new is that you can now also opt to include a digital greeting card, good for sending money on birthdays and other holidays. The only Facebook data the app needs is your friend list, and even then you still have to hunt down a payment recipient’s email address before you can transfer funds. Send Money doesn’t integrate with Facebook’s own payment system, it doesn’t require any secret data or APIs, and I’ve heard it wasn’t even built inside PayPal.


    Facebook has its own payment system that lets users receive its virtual currency Credits in exchange for money paid through credit cards, PayPal, and other means. Users spend the Credits in social games for power-ups or extended game time, and the developers redeem these Credits for 70% of their worth while Facebook keeps its 30% tax.


    The primary reason Credits can only be spent in games and apps, not sent to other users, is fraud. There are several ways for users to earn Credits instead of paying for them, such as completing on-site offers, or making off-site purchases that are incentivized with Credits rewards through companies like ifeelgoods. If users could transfer Credits to someone else, the occupation of “Credits Miner” would emerge. These people would earn Credits any way they could and sell them to others for more than they cost to earn but less than Facebook sells them for. This would essentially create a secondary market for Credits and undermine Facebook’s ability to make money on them.


    P2P Credits transfers would also make users a more lucrative target for hackers. Someone could steal your account info and dump your existing balance of Credits into their own account, or even buy more Credits in your name and send them to themselves. When Facebook originally developed Credits, it correctly determined that it could significantly reduce its risk of fraud by disallowing P2P transfers.


    The other main reason there’s no Credits P2P payments is because it not Facebook’s focus, due to a mix of developer ecosystem politics, long-term monetization, and Facebook’s lean startup style. Facebook and PayPal are close. They’re strategic partners, with PayPal helping the social network process Credits purchases, and PayPal’s founder Peter Thiel is an early investor and advisor to Facebook. Moving into P2P payments could upset this partnership, and lead PayPal to remove itself as a Credits purchasing method.


    To be competitive, Facebook would only be able to take a few percent on transactions, and still it wouldn’t have the base of merchants PayPal cultivated through eBay. Instead, Facebook is focusing on Credits as its platform’s mandatory virtual goods payment processor for developers, where it earns its juicy 30% cut. That business is growing thanks to gaming giants like Zynga, so there’s no need to move into a risky sector such as P2P payments that’s outside its core competencies and dominated by incumbents.


    Facebook is still a relatively small company. It needs its Credits team optimizing payment flows and fostering partnerships to milk the virtual goods market. It also needs to make Credits as a better payments processor for apps, through which more content companies are selling digital media like film rentals.


    Right now, Facebook simply doesn’t have the resources to divert attention to P2P payments, and there’s no indication that such a need isn’t already being met off-site by PayPal, even if the Send Money app didn’t exist. One day that could change, especially if social ecommerce takes off and it allows Credits to be used to purchase physical goods from approved merchants. For now, Facebook is making the same smart choice about P2P payments as it made about virtual gifts, social games, music, and brand management — leave it to third-parties and concentrate on improving its core infrastructure.


    WASHINGTON (AP) — Mortgage giant Fannie Mae is asking the federal government for $7.8 billion in aid to cover its losses in the July-September quarter.


    The government-controlled company said Tuesday that it lost $7.6 billion in the third quarter. Low mortgage rates reduced profits and declining home prices caused more defaults on loans it had guaranteed.


    The government rescued Fannie Mae and sibling company Freddie Mac in September 2008 to cover their losses on soured mortgage loans. Since then, a federal regulator has controlled their financial decisions.


    Taxpayers have spent about $169 billion to rescue Fannie and Freddie, the most expensive bailout of the 2008 financial crisis. The government estimates that figure could reach up $220 billion to support the companies through 2014 after subtracting dividend payments.


    Fannie has received $112.6 billion so far from the Treasury Department, the most expensive bailout of a single company.


    Michael Williams, Fannie's president and CEO, said Fannie's losses are increasing for two reasons: Some homeowners are paying less interest after refinancing at historically low mortgage rates; others are defaulting on their mortgages.


    "Despite these challenges, we are making solid progress," he said. For example, Fannie's rate of homeowners who are late on their monthly mortgage payments by 90 days or more has decreased each quarter since the beginning of 2010, he said.


    When property values drop, homeowners default, either because they are unable to afford the payments or because they owe more than the property is worth. Because of the guarantees, Fannie and Freddie must pay for the losses.


    Fannie said lower mortgage rates contributed to $4.5 billion in quarterly losses. While those losses are large, they are temporary and should ease in future earnings reports, said Mahesh Swaminathan, mortgage strategist at Credit Suisse.


    "They are accounting losses on their books rather than economic losses," he said.


    Fannie's July-September loss attributable to common shareholders works out to $1.32 per share. It takes into account $2.5 billion in dividend payments to the government. That compares with a loss of $3.5 billion, or 61 cents per share, in the third quarter of 2010.


    Last week, Freddie requested $6 billion in extra aid — the largest request since April 2010 — after it reported losing $6 billion in the third quarter.


    Washington-based Fannie and McLean, Va.-based Freddie own or guarantee about half of all mortgages in the U.S., or nearly 31 million home loans. Along with other federal agencies, they backed nearly 90 percent of new mortgages over the past year.


    Fannie and Freddie buy home loans from banks and other lenders, package them with bonds with a guarantee against default and sell them to investors around the world. The companies nearly folded three years ago because of big losses on risky mortgages they purchased.


    The Obama administration unveiled a plan earlier this year to slowly dissolve the two mortgage giants. The aim is to shrink the government's role in the mortgage system, remaking decades of federal policy aimed at getting Americans to buy homes. It would also probably make home loans more expensive.


    Exactly how far the government's role in mortgage lending would be reduced was left to Congress to decide. But all three options the administration presented would create a housing finance system that relies far more on private money.



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    PayPal relaunched a peer-to-peer payment Facebook app today that some news outlets are misinterpreting as a partnership between the two companies. I’ve confirmed with Facebook that it’s not. It’s just a standard application on the platform, and Facebook couldn’t really do anything to stop PayPal. But why hasn’t Facebook built its own way for friends to send money to each other using its virtual currency Credits? Because of significant fraud risks and its focus on making Credits work better for virtual goods purchases where it earns 30%.


    The first incarnation of Send Money was launched in December 2009. It lets you pay friends through a credit card or your PayPal account. What’s new is that you can now also opt to include a digital greeting card, good for sending money on birthdays and other holidays. The only Facebook data the app needs is your friend list, and even then you still have to hunt down a payment recipient’s email address before you can transfer funds. Send Money doesn’t integrate with Facebook’s own payment system, it doesn’t require any secret data or APIs, and I’ve heard it wasn’t even built inside PayPal.


    Facebook has its own payment system that lets users receive its virtual currency Credits in exchange for money paid through credit cards, PayPal, and other means. Users spend the Credits in social games for power-ups or extended game time, and the developers redeem these Credits for 70% of their worth while Facebook keeps its 30% tax.


    The primary reason Credits can only be spent in games and apps, not sent to other users, is fraud. There are several ways for users to earn Credits instead of paying for them, such as completing on-site offers, or making off-site purchases that are incentivized with Credits rewards through companies like ifeelgoods. If users could transfer Credits to someone else, the occupation of “Credits Miner” would emerge. These people would earn Credits any way they could and sell them to others for more than they cost to earn but less than Facebook sells them for. This would essentially create a secondary market for Credits and undermine Facebook’s ability to make money on them.


    P2P Credits transfers would also make users a more lucrative target for hackers. Someone could steal your account info and dump your existing balance of Credits into their own account, or even buy more Credits in your name and send them to themselves. When Facebook originally developed Credits, it correctly determined that it could significantly reduce its risk of fraud by disallowing P2P transfers.


    The other main reason there’s no Credits P2P payments is because it not Facebook’s focus, due to a mix of developer ecosystem politics, long-term monetization, and Facebook’s lean startup style. Facebook and PayPal are close. They’re strategic partners, with PayPal helping the social network process Credits purchases, and PayPal’s founder Peter Thiel is an early investor and advisor to Facebook. Moving into P2P payments could upset this partnership, and lead PayPal to remove itself as a Credits purchasing method.


    To be competitive, Facebook would only be able to take a few percent on transactions, and still it wouldn’t have the base of merchants PayPal cultivated through eBay. Instead, Facebook is focusing on Credits as its platform’s mandatory virtual goods payment processor for developers, where it earns its juicy 30% cut. That business is growing thanks to gaming giants like Zynga, so there’s no need to move into a risky sector such as P2P payments that’s outside its core competencies and dominated by incumbents.


    Facebook is still a relatively small company. It needs its Credits team optimizing payment flows and fostering partnerships to milk the virtual goods market. It also needs to make Credits as a better payments processor for apps, through which more content companies are selling digital media like film rentals.


    Right now, Facebook simply doesn’t have the resources to divert attention to P2P payments, and there’s no indication that such a need isn’t already being met off-site by PayPal, even if the Send Money app didn’t exist. One day that could change, especially if social ecommerce takes off and it allows Credits to be used to purchase physical goods from approved merchants. For now, Facebook is making the same smart choice about P2P payments as it made about virtual gifts, social games, music, and brand management — leave it to third-parties and concentrate on improving its core infrastructure.


    WASHINGTON (AP) — Mortgage giant Fannie Mae is asking the federal government for $7.8 billion in aid to cover its losses in the July-September quarter.


    The government-controlled company said Tuesday that it lost $7.6 billion in the third quarter. Low mortgage rates reduced profits and declining home prices caused more defaults on loans it had guaranteed.


    The government rescued Fannie Mae and sibling company Freddie Mac in September 2008 to cover their losses on soured mortgage loans. Since then, a federal regulator has controlled their financial decisions.


    Taxpayers have spent about $169 billion to rescue Fannie and Freddie, the most expensive bailout of the 2008 financial crisis. The government estimates that figure could reach up $220 billion to support the companies through 2014 after subtracting dividend payments.


    Fannie has received $112.6 billion so far from the Treasury Department, the most expensive bailout of a single company.


    Michael Williams, Fannie's president and CEO, said Fannie's losses are increasing for two reasons: Some homeowners are paying less interest after refinancing at historically low mortgage rates; others are defaulting on their mortgages.


    "Despite these challenges, we are making solid progress," he said. For example, Fannie's rate of homeowners who are late on their monthly mortgage payments by 90 days or more has decreased each quarter since the beginning of 2010, he said.


    When property values drop, homeowners default, either because they are unable to afford the payments or because they owe more than the property is worth. Because of the guarantees, Fannie and Freddie must pay for the losses.


    Fannie said lower mortgage rates contributed to $4.5 billion in quarterly losses. While those losses are large, they are temporary and should ease in future earnings reports, said Mahesh Swaminathan, mortgage strategist at Credit Suisse.


    "They are accounting losses on their books rather than economic losses," he said.


    Fannie's July-September loss attributable to common shareholders works out to $1.32 per share. It takes into account $2.5 billion in dividend payments to the government. That compares with a loss of $3.5 billion, or 61 cents per share, in the third quarter of 2010.


    Last week, Freddie requested $6 billion in extra aid — the largest request since April 2010 — after it reported losing $6 billion in the third quarter.


    Washington-based Fannie and McLean, Va.-based Freddie own or guarantee about half of all mortgages in the U.S., or nearly 31 million home loans. Along with other federal agencies, they backed nearly 90 percent of new mortgages over the past year.


    Fannie and Freddie buy home loans from banks and other lenders, package them with bonds with a guarantee against default and sell them to investors around the world. The companies nearly folded three years ago because of big losses on risky mortgages they purchased.


    The Obama administration unveiled a plan earlier this year to slowly dissolve the two mortgage giants. The aim is to shrink the government's role in the mortgage system, remaking decades of federal policy aimed at getting Americans to buy homes. It would also probably make home loans more expensive.


    Exactly how far the government's role in mortgage lending would be reduced was left to Congress to decide. But all three options the administration presented would create a housing finance system that relies far more on private money.



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