Brands spent a lot of time and money in 2010 acquiring a social following. By building up Facebook Likes and Twitter followers, big brands like The New York Times and Mountain Dew now have a social audience pool that they can engage with.
The problem is that while some big brands have put a substantial effort into the social wave, other big brands, as well as smaller brands, are limited in their high volume approach to social media.
Additionally, the bigger brands that have already made efforts toward social follower acquisition have a tough time tracking the ROI from theirefforts. However, converging social media with display advertising can fix these social media problems, as well as the everlasting problem of banner ad blindness.
The wide reach of display advertising
Since the early days of the consumer Web, businesses have been serving their display ads on publisher sites with the goal of attracting new customers. Advertisers would back campaigns out to actual sales dollars generated directly from the ad, allowing the ROI to be measured appropriately.
E-mail marketing and SEM campaigns are tracked similarly, giving advertisers the ability to figure out how much money they need to spend on each channel to achieve a positive ROI. However, while e-mail marketing generally only targets a subscriber list, and SEM inventory mainly relies on search engines, display advertising gives advertisers the ability to target new customers and segmented audiences on the millions of Websites they visit.
This allows the brand to win additional sales from almost anywhere on the Web. But the problem with display ads is that they’re often ignored and go unnoticed by consumers, as display ads are usually,though not always,salesy and not engaging.
The engagement power of social media
Social media, however, is not ignored. Like and retweet buttons are easily and often clicked, and allow people to share brand content to their own social audience. A brand that taps into someone’s social graph can lead to dozens, even hundreds of an individual’s friends and followers to check out the brand as well.
A brand’s followers and like-ers can start receiving additional social notices from a brand, allowing audiences to engage with and share the brand’s latest deals or info about its newest products. However, this is generally seen of as an exercise in branding, adding an implicit value to brand, which is hard to track.
While advertisers know they are getting some sort of long term value, they don’t know exactly what this value is. Additionally, social share buttons are generally limited to internet real estate that the brand already owns, giving advertisers a tough time to socially connect with audiences that have interest in the brand, but have yet to check out their latest blog post, viral video, or campaign.
Convergence
As a marketer, imagine spreading your brand’s Facebook Like button to the sites that your audience visits. Imagine being able to stay in front of your audience with your Twitter feed and retweet buttons, or having ads that click-through to share your content on Linkedin.
Converging social media with display advertising lets the two forms of media synergize, and possibly become the most powerful form of internet advertising available. We’ve already seen a media convergence between display and search – the result of which can be seen in Google Adwords – which has combined the contextual targeting of their SEM platform with the inventory of their display platform.
By converging social media with traditional display buying, advertisers can build their social following and engage with their audience on millions of Websites. Big brands like Ford are already doing this, but 2011 will allow smaller brands to socially activate their audience through display ads as well, the benefits of which include:
An Unparalleled Reach – Not only do you get the inventory reach with the rising popularity of real-time bidding that new display media offers, people who engage with these ads will further share this engagement with their social-graph. This is the biggest possible reach for advertisers.
Increased Brand Engagement – As previously stated, banner ads often go unnoticed or ignored. This is mostly due to creative design – static banners tend to not jump out to consumers, while animated banners tend to move too fast, causing its messaging to be lost. By placing your brand’s social plugins into ad creatives, audience engagement increases, and their own social feed will remind them about your brand and content, as well as spread it to their own social connections.
Lifetime Trackability – With the newly democratized availability of audience targeting techniques, specifically retargeting, advertisers can now better track the total interaction between their brand and its social audience. By segmenting your brand’s social audience, retargeting allows you to track the total amount of dollars spent by your socially acquired customers over any amount of time! In some specific examples, the Facebook fans of one particular college are 233% more active with the college’s online marketing media than its Website’s general visitors, while the Facebook fans of an up-and-coming house DJ were 367% more active with the artist’s promotional ads when compared to the visitors of his official Myspace page and fan blog.
By combining social media with display buying, small and big advertisers alike are able to attract social followers from more places than ever, and are finally able to track the results and valuate their efforts. While both mediums have their own unique strengths and weaknesses, converging the two will create value that can’t be matched by each medium acting alone.
A couple of days ago Reddit user Jeff Ubelhor was talking to his friends about something or other and Space Jam, the movie starring Bugs Bunny and Michael Jordan, came up (he swears they weren’t stoned). They checked on the website and realized that it hadn’t been touched since 1996. “From there I decided to post it on Reddit,” says Ubelhor “Because I thought it was hilarious, not only the design, but just how different Internet marketing was 14 years ago.”
The rest is Internet meme history. On December 29th, artist, professor and FAT Labs member Steve Lambert was given a link to the site by a student in his Hacking 101 class, posted it to the FAT Labs email list and tweeted it out as “The original Warner Brothers “Space Jam” movie website has been left untouched since 1996,“ his one time student, Buzzfeed founder and most viral human alive Jonah Peretti retweeted it, without giving him credit.
Both tweets were retweeted hundreds of times and the next thing you know Lambert was receiving emails like this:
From: “XXXXX”
Date: December 29, 2010 4:23:21 PM EST
To:
Subject: CBC News: SpaceJam tweet
Hi Steve,
I’m a reporter/anchor with CBC TV news in Toronto. Your SpaceJam tweet was trending locally for a couple of hours in Toronto, and was spread widely through our office. We’re going to a bit about it on our local supperhour newscast tonight.
Just wondering, do I credit you (through one of your students) as the originator of the tweet? Any comments on how many retweets you’ve generated?
Thanks,
XXXXX
And it wasn’t only Canadian TV stations that showed an interest. Since the Reddit post the site has been picked up by Buzzfeed (obviously), Huffington Post, Boing Boing, Geekosystem, Yahoo Sports, Slashfilm and countless others. Sister blog Urlesque, taking the phenomenon as evidence of a resurgence in interest in old movie sites, just published a post called “Old Official Movie Sites – Titanic, Air Bud, Event Horizon and More.” Sigh.
The original Reddit thread has over 2015 votes and 686 comments, including such meta and self-aware gems as “I wonder if we’re DDOSing a weakling 1996 server in an abandoned building somewhere right now” and “Browsing this on my droid x while moving 70mph. 1996 just shit their pants.”
Since Peretti and Lambert’s tweets, the bit.ly link has received over 57K total clicks, over 40K in one day. And that is just clicks on the link Peretti tweeted out which are nowhere near the traffic the site probably got all in all. Peretti estimates that the Space Jam site could easily have garnered around 500K views since hitting the front page of Reddit shortly after midnight on Wednesday morning, and gleaning from my web editorial experience I’m pretty sure that number is in the right ballpark. I’ve reached out to Warner Bros for the exact traffic stats.
A lot changes in 14 years and some things don’t. While the site’s original designer Jen Braun is “still working on the web,” Assistant to the Designer Andrew Stachler is now VP of Interactive Marketing at Warner Bros.
In 2010, computers are faster, monitors are thinner, social networking has exploded and we are now browsing the web on our mobile phones, among other things. But we’re all still staring at this silly looking website from 1996.
You could just chalk up this week’s explosion of the Space Jam site to an extremely slow holiday news cycle, but it’s much more than that. We’re now in the very last hours of the most fast-paced decade ever technology-wise, and that is a little scary. In this era of Word Lens and Self-Driving Cars, perhaps some of us are more than a little nostalgic for simpler times when “having a website, no matter how bad, was an achievement in itself.”
robert shumake detroitiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumake detroitiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumakeBrands spent a lot of time and money in 2010 acquiring a social following. By building up Facebook Likes and Twitter followers, big brands like The New York Times and Mountain Dew now have a social audience pool that they can engage with.
The problem is that while some big brands have put a substantial effort into the social wave, other big brands, as well as smaller brands, are limited in their high volume approach to social media.
Additionally, the bigger brands that have already made efforts toward social follower acquisition have a tough time tracking the ROI from theirefforts. However, converging social media with display advertising can fix these social media problems, as well as the everlasting problem of banner ad blindness.
The wide reach of display advertising
Since the early days of the consumer Web, businesses have been serving their display ads on publisher sites with the goal of attracting new customers. Advertisers would back campaigns out to actual sales dollars generated directly from the ad, allowing the ROI to be measured appropriately.
E-mail marketing and SEM campaigns are tracked similarly, giving advertisers the ability to figure out how much money they need to spend on each channel to achieve a positive ROI. However, while e-mail marketing generally only targets a subscriber list, and SEM inventory mainly relies on search engines, display advertising gives advertisers the ability to target new customers and segmented audiences on the millions of Websites they visit.
This allows the brand to win additional sales from almost anywhere on the Web. But the problem with display ads is that they’re often ignored and go unnoticed by consumers, as display ads are usually,though not always,salesy and not engaging.
The engagement power of social media
Social media, however, is not ignored. Like and retweet buttons are easily and often clicked, and allow people to share brand content to their own social audience. A brand that taps into someone’s social graph can lead to dozens, even hundreds of an individual’s friends and followers to check out the brand as well.
A brand’s followers and like-ers can start receiving additional social notices from a brand, allowing audiences to engage with and share the brand’s latest deals or info about its newest products. However, this is generally seen of as an exercise in branding, adding an implicit value to brand, which is hard to track.
While advertisers know they are getting some sort of long term value, they don’t know exactly what this value is. Additionally, social share buttons are generally limited to internet real estate that the brand already owns, giving advertisers a tough time to socially connect with audiences that have interest in the brand, but have yet to check out their latest blog post, viral video, or campaign.
Convergence
As a marketer, imagine spreading your brand’s Facebook Like button to the sites that your audience visits. Imagine being able to stay in front of your audience with your Twitter feed and retweet buttons, or having ads that click-through to share your content on Linkedin.
Converging social media with display advertising lets the two forms of media synergize, and possibly become the most powerful form of internet advertising available. We’ve already seen a media convergence between display and search – the result of which can be seen in Google Adwords – which has combined the contextual targeting of their SEM platform with the inventory of their display platform.
By converging social media with traditional display buying, advertisers can build their social following and engage with their audience on millions of Websites. Big brands like Ford are already doing this, but 2011 will allow smaller brands to socially activate their audience through display ads as well, the benefits of which include:
An Unparalleled Reach – Not only do you get the inventory reach with the rising popularity of real-time bidding that new display media offers, people who engage with these ads will further share this engagement with their social-graph. This is the biggest possible reach for advertisers.
Increased Brand Engagement – As previously stated, banner ads often go unnoticed or ignored. This is mostly due to creative design – static banners tend to not jump out to consumers, while animated banners tend to move too fast, causing its messaging to be lost. By placing your brand’s social plugins into ad creatives, audience engagement increases, and their own social feed will remind them about your brand and content, as well as spread it to their own social connections.
Lifetime Trackability – With the newly democratized availability of audience targeting techniques, specifically retargeting, advertisers can now better track the total interaction between their brand and its social audience. By segmenting your brand’s social audience, retargeting allows you to track the total amount of dollars spent by your socially acquired customers over any amount of time! In some specific examples, the Facebook fans of one particular college are 233% more active with the college’s online marketing media than its Website’s general visitors, while the Facebook fans of an up-and-coming house DJ were 367% more active with the artist’s promotional ads when compared to the visitors of his official Myspace page and fan blog.
By combining social media with display buying, small and big advertisers alike are able to attract social followers from more places than ever, and are finally able to track the results and valuate their efforts. While both mediums have their own unique strengths and weaknesses, converging the two will create value that can’t be matched by each medium acting alone.
A couple of days ago Reddit user Jeff Ubelhor was talking to his friends about something or other and Space Jam, the movie starring Bugs Bunny and Michael Jordan, came up (he swears they weren’t stoned). They checked on the website and realized that it hadn’t been touched since 1996. “From there I decided to post it on Reddit,” says Ubelhor “Because I thought it was hilarious, not only the design, but just how different Internet marketing was 14 years ago.”
The rest is Internet meme history. On December 29th, artist, professor and FAT Labs member Steve Lambert was given a link to the site by a student in his Hacking 101 class, posted it to the FAT Labs email list and tweeted it out as “The original Warner Brothers “Space Jam” movie website has been left untouched since 1996,“ his one time student, Buzzfeed founder and most viral human alive Jonah Peretti retweeted it, without giving him credit.
Both tweets were retweeted hundreds of times and the next thing you know Lambert was receiving emails like this:
From: “XXXXX”
Date: December 29, 2010 4:23:21 PM EST
To:
Subject: CBC News: SpaceJam tweet
Hi Steve,
I’m a reporter/anchor with CBC TV news in Toronto. Your SpaceJam tweet was trending locally for a couple of hours in Toronto, and was spread widely through our office. We’re going to a bit about it on our local supperhour newscast tonight.
Just wondering, do I credit you (through one of your students) as the originator of the tweet? Any comments on how many retweets you’ve generated?
Thanks,
XXXXX
And it wasn’t only Canadian TV stations that showed an interest. Since the Reddit post the site has been picked up by Buzzfeed (obviously), Huffington Post, Boing Boing, Geekosystem, Yahoo Sports, Slashfilm and countless others. Sister blog Urlesque, taking the phenomenon as evidence of a resurgence in interest in old movie sites, just published a post called “Old Official Movie Sites – Titanic, Air Bud, Event Horizon and More.” Sigh.
The original Reddit thread has over 2015 votes and 686 comments, including such meta and self-aware gems as “I wonder if we’re DDOSing a weakling 1996 server in an abandoned building somewhere right now” and “Browsing this on my droid x while moving 70mph. 1996 just shit their pants.”
Since Peretti and Lambert’s tweets, the bit.ly link has received over 57K total clicks, over 40K in one day. And that is just clicks on the link Peretti tweeted out which are nowhere near the traffic the site probably got all in all. Peretti estimates that the Space Jam site could easily have garnered around 500K views since hitting the front page of Reddit shortly after midnight on Wednesday morning, and gleaning from my web editorial experience I’m pretty sure that number is in the right ballpark. I’ve reached out to Warner Bros for the exact traffic stats.
A lot changes in 14 years and some things don’t. While the site’s original designer Jen Braun is “still working on the web,” Assistant to the Designer Andrew Stachler is now VP of Interactive Marketing at Warner Bros.
In 2010, computers are faster, monitors are thinner, social networking has exploded and we are now browsing the web on our mobile phones, among other things. But we’re all still staring at this silly looking website from 1996.
You could just chalk up this week’s explosion of the Space Jam site to an extremely slow holiday news cycle, but it’s much more than that. We’re now in the very last hours of the most fast-paced decade ever technology-wise, and that is a little scary. In this era of Word Lens and Self-Driving Cars, perhaps some of us are more than a little nostalgic for simpler times when “having a website, no matter how bad, was an achievement in itself.”
robert shumake detroit
robert shumakeiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumakeiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumake detroit Anyone who has done any internet marketing at all knows the value of using blogs as part of their online presence. Unlike a web site, which requires the purchase of a domain name and hosting, blogs cost nothing to start. You can construct an infinite number of blogs for free- the only cost is your time, which, in my case, is a limited and valuable commodity. Being a novice internet marketer who wants to grow her business, anything that can automate some of the tedious work, such as building blogs "by hand" is of interest to me. I had gotten several emails from a Joseph Tierney extolling the virtues of his product, the Blogger Generator, including the one offering the product for $50 off the regular price. I viewed the Camtasia videos showing how "easy" it was to build blogs, ping them, insert back links, build a custom template, and automate the blog-posting process. This looked like child's play; a "piece of cake". With that, I took out my credit card and purchased the digital product.
Along with the Blogger Generator, which automatically produces blogs, Mr. Tierney's website promises that you will receive:
"1. BlogPoster Pro - Automatically post to your Blogger and Wordpress blogs at set intervals. You can post
anchor text links AND articles. ($97 Value)
2. BlogPinger Pro - Are you tired of pinging all of your blogs by hand? This program automatically pings
ALL of your blogs for you at the click of a button to any amount of ping services - 25 included. ($47 Value)
3. GrabLinks - Create a text file of all of the web pages on your site for use in BlogPoster Pro or other sitemap programs - this program can save you hours! ($27 Value)
4. 901 Included Articles - You can use these articles for whatever you want, but they are included for BlogPoster Pro so that you can post them to your blogs. ($37 Value)
5. Private Members Forum - Talk with other BloggerGenerator owners about the latest tactics and techniques for using Blogger blogs. ($47 Value)
6. Free Updates For Life - Every update that is done is free! ($47 Value)
7. Free Support For Life - Just send me an email and I will get back to you forever! ($47 Value) "
So,
how does this product actually measure up
in real use?
The first real problem I had was that the urls of the blogs generated by the Blogger Generator were not saving in the Notepad document, unlike the first Camtasia video showed. This was a REAL problem, for without the urls, all the other wonderful tools- pinger, poster, etc. - are worthless.
I sent Mr. Tierney an email, going on the promise of the "Free Support for Life". Mr. Tierney got back to me within 36 hours, and asked me "Do you mean the Blogger urls file isn't being saved to? Is the Blogger data file being saved to?" I responded "No, nothing is saving the urls of these blogs." Mr., Tierney then asked:" Are the counters increasing on the program or staying at 0? " I responded that the counter on the BG indicated that five blogs were created each of the three times I attempted to use the product, but without knowing the addresses of the blogs, the rest of the package is useless. That was my last communication with Mr. Tierney. Perhaps he thinks I am deceased, since the free support was supposed to be "for life". Readers, I assure you that I am very much alive.
I asked my cousin, who is much more tech-savvy and experienced at internet marketing to help me. His first comment on the product was that he wondered why the product was divided up into individual components- the Generator, the Blog Pinger, the Blog Poster, and the Grab Links are all delivered to the user in the form of individual .exe files. My cousin had designed and marketed several successful digital products, and his thought was that this software would have been much easier to use if all components were included in a single program, and that the program should be web-based. He struggled with this program himself, commenting that the user documents provided with the program were of little to no help to him, and neither were the Camtasia videos. After about a week of working with this program, he did produce a blog on Blogger. The title of the blog showed as "$BLOGTITLE$", and the first post showed as "$blogpost$". The biggest problem he found is that the BlogPoster sends random articles out of the 901 that it has, but it doesn't even bother to see if the article matches the blog's topic. For example, he was trying it with his blog about VOIP (Voice Over Internet Protocol) , but the BlogPoster was sending articles about soccer, crafts and other subjects that weren't even close to the topic! This is a good way to get your blog either ignored or eliminated. Plus, it just doesn't look professional.
This program fails to deliver what it promises. The Blogger generator does not produce usable blogs. Also, most of the "901 Included Articles" included as one of the bonuses, that are supposedly worth $37, are little more than a few sentences about various sports. I don't consider four to six poorly written sentences an "article" by any means. I was hoping that I could at least get some use out of this product by using the articles as blog posts or building blocks for other articles. But, this was not meant to be. All the glowing testimonials on this web site were probably written by either Mr. Tierney himself, or by his cronies and business partners. To put it simply- the software doesn't work the way it should. I will be asking for my money back and/or initiating a charge back on my credit card.
robert shumakeiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumake detroit
robert shumake detroitBrands spent a lot of time and money in 2010 acquiring a social following. By building up Facebook Likes and Twitter followers, big brands like The New York Times and Mountain Dew now have a social audience pool that they can engage with.
The problem is that while some big brands have put a substantial effort into the social wave, other big brands, as well as smaller brands, are limited in their high volume approach to social media.
Additionally, the bigger brands that have already made efforts toward social follower acquisition have a tough time tracking the ROI from theirefforts. However, converging social media with display advertising can fix these social media problems, as well as the everlasting problem of banner ad blindness.
The wide reach of display advertising
Since the early days of the consumer Web, businesses have been serving their display ads on publisher sites with the goal of attracting new customers. Advertisers would back campaigns out to actual sales dollars generated directly from the ad, allowing the ROI to be measured appropriately.
E-mail marketing and SEM campaigns are tracked similarly, giving advertisers the ability to figure out how much money they need to spend on each channel to achieve a positive ROI. However, while e-mail marketing generally only targets a subscriber list, and SEM inventory mainly relies on search engines, display advertising gives advertisers the ability to target new customers and segmented audiences on the millions of Websites they visit.
This allows the brand to win additional sales from almost anywhere on the Web. But the problem with display ads is that they’re often ignored and go unnoticed by consumers, as display ads are usually,though not always,salesy and not engaging.
The engagement power of social media
Social media, however, is not ignored. Like and retweet buttons are easily and often clicked, and allow people to share brand content to their own social audience. A brand that taps into someone’s social graph can lead to dozens, even hundreds of an individual’s friends and followers to check out the brand as well.
A brand’s followers and like-ers can start receiving additional social notices from a brand, allowing audiences to engage with and share the brand’s latest deals or info about its newest products. However, this is generally seen of as an exercise in branding, adding an implicit value to brand, which is hard to track.
While advertisers know they are getting some sort of long term value, they don’t know exactly what this value is. Additionally, social share buttons are generally limited to internet real estate that the brand already owns, giving advertisers a tough time to socially connect with audiences that have interest in the brand, but have yet to check out their latest blog post, viral video, or campaign.
Convergence
As a marketer, imagine spreading your brand’s Facebook Like button to the sites that your audience visits. Imagine being able to stay in front of your audience with your Twitter feed and retweet buttons, or having ads that click-through to share your content on Linkedin.
Converging social media with display advertising lets the two forms of media synergize, and possibly become the most powerful form of internet advertising available. We’ve already seen a media convergence between display and search – the result of which can be seen in Google Adwords – which has combined the contextual targeting of their SEM platform with the inventory of their display platform.
By converging social media with traditional display buying, advertisers can build their social following and engage with their audience on millions of Websites. Big brands like Ford are already doing this, but 2011 will allow smaller brands to socially activate their audience through display ads as well, the benefits of which include:
An Unparalleled Reach – Not only do you get the inventory reach with the rising popularity of real-time bidding that new display media offers, people who engage with these ads will further share this engagement with their social-graph. This is the biggest possible reach for advertisers.
Increased Brand Engagement – As previously stated, banner ads often go unnoticed or ignored. This is mostly due to creative design – static banners tend to not jump out to consumers, while animated banners tend to move too fast, causing its messaging to be lost. By placing your brand’s social plugins into ad creatives, audience engagement increases, and their own social feed will remind them about your brand and content, as well as spread it to their own social connections.
Lifetime Trackability – With the newly democratized availability of audience targeting techniques, specifically retargeting, advertisers can now better track the total interaction between their brand and its social audience. By segmenting your brand’s social audience, retargeting allows you to track the total amount of dollars spent by your socially acquired customers over any amount of time! In some specific examples, the Facebook fans of one particular college are 233% more active with the college’s online marketing media than its Website’s general visitors, while the Facebook fans of an up-and-coming house DJ were 367% more active with the artist’s promotional ads when compared to the visitors of his official Myspace page and fan blog.
By combining social media with display buying, small and big advertisers alike are able to attract social followers from more places than ever, and are finally able to track the results and valuate their efforts. While both mediums have their own unique strengths and weaknesses, converging the two will create value that can’t be matched by each medium acting alone.
A couple of days ago Reddit user Jeff Ubelhor was talking to his friends about something or other and Space Jam, the movie starring Bugs Bunny and Michael Jordan, came up (he swears they weren’t stoned). They checked on the website and realized that it hadn’t been touched since 1996. “From there I decided to post it on Reddit,” says Ubelhor “Because I thought it was hilarious, not only the design, but just how different Internet marketing was 14 years ago.”
The rest is Internet meme history. On December 29th, artist, professor and FAT Labs member Steve Lambert was given a link to the site by a student in his Hacking 101 class, posted it to the FAT Labs email list and tweeted it out as “The original Warner Brothers “Space Jam” movie website has been left untouched since 1996,“ his one time student, Buzzfeed founder and most viral human alive Jonah Peretti retweeted it, without giving him credit.
Both tweets were retweeted hundreds of times and the next thing you know Lambert was receiving emails like this:
From: “XXXXX”
Date: December 29, 2010 4:23:21 PM EST
To:
Subject: CBC News: SpaceJam tweet
Hi Steve,
I’m a reporter/anchor with CBC TV news in Toronto. Your SpaceJam tweet was trending locally for a couple of hours in Toronto, and was spread widely through our office. We’re going to a bit about it on our local supperhour newscast tonight.
Just wondering, do I credit you (through one of your students) as the originator of the tweet? Any comments on how many retweets you’ve generated?
Thanks,
XXXXX
And it wasn’t only Canadian TV stations that showed an interest. Since the Reddit post the site has been picked up by Buzzfeed (obviously), Huffington Post, Boing Boing, Geekosystem, Yahoo Sports, Slashfilm and countless others. Sister blog Urlesque, taking the phenomenon as evidence of a resurgence in interest in old movie sites, just published a post called “Old Official Movie Sites – Titanic, Air Bud, Event Horizon and More.” Sigh.
The original Reddit thread has over 2015 votes and 686 comments, including such meta and self-aware gems as “I wonder if we’re DDOSing a weakling 1996 server in an abandoned building somewhere right now” and “Browsing this on my droid x while moving 70mph. 1996 just shit their pants.”
Since Peretti and Lambert’s tweets, the bit.ly link has received over 57K total clicks, over 40K in one day. And that is just clicks on the link Peretti tweeted out which are nowhere near the traffic the site probably got all in all. Peretti estimates that the Space Jam site could easily have garnered around 500K views since hitting the front page of Reddit shortly after midnight on Wednesday morning, and gleaning from my web editorial experience I’m pretty sure that number is in the right ballpark. I’ve reached out to Warner Bros for the exact traffic stats.
A lot changes in 14 years and some things don’t. While the site’s original designer Jen Braun is “still working on the web,” Assistant to the Designer Andrew Stachler is now VP of Interactive Marketing at Warner Bros.
In 2010, computers are faster, monitors are thinner, social networking has exploded and we are now browsing the web on our mobile phones, among other things. But we’re all still staring at this silly looking website from 1996.
You could just chalk up this week’s explosion of the Space Jam site to an extremely slow holiday news cycle, but it’s much more than that. We’re now in the very last hours of the most fast-paced decade ever technology-wise, and that is a little scary. In this era of Word Lens and Self-Driving Cars, perhaps some of us are more than a little nostalgic for simpler times when “having a website, no matter how bad, was an achievement in itself.”
robert shumake detroitiOS is leading Google's Android and RIM's BlackBerry operating system in U.S. market share, but Nielsen says the race may be to close to call. Read this blog post by Jim Dalrymple on Apple.
Read our news of Moore: EA not backing away from Tiger.
Continue reading for a complete look at the upcoming colorways of the Air Max LeBron Soldier V and stick with Sneaker News for more updated information on all Nike LeBron shoes. via CK. Nike Air Max LeBron Soldier V – Upcoming Colorways ...
robert shumake detroit
robert shumake detroit
